CHALLENGE
Organizing a large-scale trade mission in Lima. The challenge was to coordinate a multisectoral delegation of Brazilian companies seeking to enter or expand in the Peruvian market. We had to coordinate all logistics for a delegation of 50 Brazilian companies and officials, while simultaneously ensuring:
• The organization of a technical seminar for 400 people.
• The organization of a business matchmaking event and sector-specific technical visits.
• Flawless transportation logistics and communication services.
SOLUTION
Trade Training implemented a management methodology based on a master schedule that synchronized all activities:
• Communications Support: Production of graphic materials and professional audiovisual coverage.
• Infrastructure and Events: Preparation of venues and audiovisual equipment for the seminar “How to Do Business with Peru” and the negotiation sessions.
• Operational Logistics: Centralized management of transportation (airport-hotel-visits), catering, and support staff for the entire delegation.
• Value-Added Agendas: Organization of customized technical visits by sector (Food, Construction, Machinery) to connect business leaders with the local reality.
RESULTS
• Massive Impact: We successfully brought together and hosted more than 400 attendees (business leaders, government officials, and members of the press) at the Technical Seminar.
• Comprehensive Coverage: We managed flawless logistics for the 50 companies and officials in the Brazilian delegation throughout their stay.
• Business Connections: Smooth execution of business matchmaking sessions and technical visits, generating concrete bilateral opportunities.
The 2015 Brazil-Peru Mission demonstrated the consulting firm’s ability to manage complex international tenders and turn them into tangible business results. The synergy between flawless logistical planning and precise matchmaking helped strengthen bilateral trade relations, establishing the firm as a reliable strategic partner for international trade promotion agencies such as Apex-Brasil.
